Stella McCartney: Team GB Olympics Kit
Uniform is the biggest weapon someone can take into battle, ask those that didn’t. A solidly constructed uniform can bring not only confidence but can also send shivers down the spine of the enemy. In the case of the Olympics, the battlefield isn’t as grand as Badr, but no doubt still grandeur. It has finally been revealed, the long-awaited kit of Team GB. Olympic paraphernalia has always been a big thing, considering that there are limited pieces made and by whom. Consider this event as the World Cup of the track and field sports and then you’ll know what we’re talking about. Bearing this in mind, it is of no surprise that Adidas and Team GB have decided to go all guns blazing by appointing London fashion designer, Stella McCartney to work on their latest bat costume. As Creative Director for this project, the kit is the most comprehensive range that’s ever been supplied to a national team combining the best in performance technologies and stand-out British style.
Stella McCartney says: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
Over two years in the making, McCartney’s design of the kit focuses primarily on the British flag, breaking down the iconic design and then reconstructing it, creating an abstract and contemporary twist. The kits look great and it is good to see fashion being employed into these sports, being if one looks good then he’ll feel good. Let’s hope the athletes don’t focus too much on how they look otherwise the war may be lost.
On the official team GB Facebook page, fans seems to be divided. Some of them feel that this kit isn’t patriotic enough due to the ostracising of the colour red, whereas others have looked at it with optimism and think this look is the way forward. Let’s see how far Team GB get and how much medals they can win without the sight of red in their kit. As long as they have blood in their eyes, who cares if it’s not included in the kit?