EA7, It Makes Sense

Emporio Armani drops this video manifesto, which coincides with the launch of their new site, The Sense of Being. The stylish noir and blanc video centres around sport, showing it’s core values: endeavour, courage, teamwork and drive.

The video’s interplay of powerful imagery and inspiring messages resonate strongly, and the actions speak for themselves. Each video frame focuses in on a specific discipline, creating a crescendo of movements that culminate in a general message: it’s the taking part that counts.