RetroSuperFuture: Behind The Scenes

Italian eye-wear brand SUPER has one reflection in the past, and two in the future. SUPER is known for their premium products and their dexterity to detail. Founded in 2007, this young brand has definitely taken off to the stars, being represented by the likes of Kanye West, Beyonce, Rihanna and Kid Cudi.

 

 

SUPER have shared the manufacturing side of their production, giving an incredible insight of the craftsmanship process in their factories in Como and Treviso (Italy). This video is truly a delight as it gives step by step insight into the mechanical process behind the production of these beautiful sunglasses.

 

 

The video is directed by photographer Sean Michael Beolchini.

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