H&M X Lana Del Rey

Lady of the moment, Lana Del Rey, has been unveiled as the face of H&M for Autumn 2012.


The 26-year-old brings her signature old school glamour to the campaign, which H&M’s creative director Donald Schneider described as “very L.A. noir”. Though this is her first official fashion campaign, she is by no means a stranger to fashion (recently having a Mulberry bag named after her) and executes the pose perfectly for the shot. Wearing a pink mohair jumper, matching pastel trousers and statement earrings, Del Rey gracefully combines the sultry and the sexy, is sure to return the aura of the sixties for the coming season. Shot by Inez van Lamsweerde and Vinoodh Matadin for the H&M campaign, this will appear in print and television ads soon.